Webinar: How to plan and implement an effective conversion strategy

Posted by Matt Payne on

Stay ahead of the game and fine tune your conversion strategy for the next academic year.

Your institution needs to be doing all it can to make sure it’s delivering the right messaging to keep potential students interested, right up until they enrol in 2018.

Join our Client Services Manager, Alex Calder, on on the 29th June at 2pm where he’ll outline the best practice tips to revolutionise your student recruitment and conversion strategy.

http://blog.akerolabs.com/webinar-how-to-plan-and-implement-an-effective-conversion-strategy

We thought we’d give you a little teaser of what you should be thinking about as marketing activity for 2018 ramps up…

Have objectives

Whatever you’re doing, make sure you set yourself clear goals. If you don’t do this you won’t know whether or not your campaigns have worked. 

Determine the strength of each enquiry source

Don’t just limit your enquiry source to online campaigns. Think about website forms, UCAS data, Open Days and international events. Once you’ve identified these sources, you can then look at where in the conversion funnel each lead should enter. For example, prospective students who attend Open Days are considered more qualified than those coming from a Google search advert.

Deliver the right content

Utilise the Four As:

You’ll have everything you need to create amazing content, delivered at the right time.

We look forward to welcoming you to the webinar to find out more!

Posted in Education, Marketing Webinars