How can institutions plan ahead to increase engagement, decrease enquiry dropouts and drive more enrolments in 2017?
In this webinar, Client Services Manager for Akero, Alex Calder, and Zoe Bretton, Digital Consultant for the education sector at Net Natives, will be providing institutions with a blueprint for planning and implementing successful lead nurture campaigns in the year ahead.
Drawing on the success of bespoke lead nurture campaigns created for colleges and universities using Akero TrueView and the results of The 2016 Student Conversion Survey, Zoe and Alex will be providing crucial advice and insight on:
- the tactics and activities education marketers are using to engage and nurture prospects.
- how often education marketers are touching base with their prospects.
- how institutions can cut their lead qualifying time and administrative tasks in half.
- why the principle of the Four A’s is vital for the success of any lead nurture campaign.