[RECORDING] How to plan and implement successful student nurture campaigns in 2017



How can institutions plan ahead to increase engagement, decrease enquiry dropouts and improve enrolment numbers for 2017?

In our latest webinar, Akero’s Client Services Manager, Alex Calder, and Net Natives’ Digital Consultant, Zoe Bretton, provided invaluable insights for planning and implementing successful lead nurture campaigns that increase engagement and improve student enrolment numbers.

Using case studies to outline the powers of Akero’s bespoke lead nurture campaigns and the results of The 2016 Student Conversion Survey, Zoe and Alex provided crucial advice and insight on:

  • Tactics and activities education marketers are using to engage and nurture prospects.
  • How often education marketers are touching base with their prospects.
  • How institutions can reduce time spent on administrative tasks and qualifying leads. 
  • Why the principle of the Four A’s is vital for the success of any lead nurture campaign.

 



Posted in Marketing Webinars