Insights from the 2016 Student Conversion Survey


Akero and Net Natives, the UK’s leading education specialist digital marketing agency, teamed up to find out what the most successful student conversion strategies look like.

In November, we conducted a survey asking institutions to tell us about their most successful (and unsuccessful) marketing activities, the technology that they are using for these activities, and the biggest challenges they face in their day-to-day marketing tasks.

Over 70 institutions and 104 education marketers took part, and the results were surprising. Here’s what we found out:

  • Almost half of respondents (48%) take 48 hours or longer to respond to enquiries, with only 7% getting back to enquiries within one hour.
  • Education marketers list CRM as most crucial to their conversion activities, giving this a rating of 8 out of 10, higher than any other software. However, only 63% of those asked have a system in place.
  • Education marketers list ‘liaising with wider team members’ as their most time-consuming activity. Given a choice, 32% would want more time for strategic marketing planning.

Our comprehensive report contains crucial tips from the experts at Net Natives and Akero on how to improve overall engagement with key prospects, how optimise your marketing activities for maximum success, and how to find more hours in the day for strategic planning.