Enjoy greater customisation & control over your marketing


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We have BIG news! We’ve been working behind the scenes to enhance Akero and make sure that it has our users’ business needs at the very heart of it.

So, we are delighted to announce a number of game-changing product updates will allow Akero users to improve campaign reporting, have greater clarity over their pipeline, and work with a platform which is completely customised for their needs.

Sign up to our Akero Weekly Clinic on the 2nd November to learn how to fully utilise the new changes

Intrigued? Take a look at our October updates to see how they will benefit marketers and businesses.  

 

Email Connect:

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Make frantically searching for important lead emails a thing of the past! With Email Connect, users can store important emails in Akero, which have been sent from their email provider. Users will be given their own unique Akero ‘BCC’ and ‘FWD’ email addresses to include within emails sent from Outlook, Gmail, Yahoo or any other email provider accounts, giving teams a holistic view of their lead correspondence history.

 

Global Search:

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Get to the data you need within seconds – this universal search bar added to each page within Akero allows users to search campaigns, leads, contacts, in one quick action – perfect if you ever need information quickly! Go a step further by utilising keyboard shortcuts, so that you can work how you want when you want.

 

Home screen widgets:

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We’ve introduced a brand new panel on the Akero home screen that allows users to view only their most important sales and marketing data. Simply add widgets anywhere on your home screen to view the relating data, meaning marketers can enjoy greater customisation and convenience in their individual working habits.

 

Campaign Reporting Modal:

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The Campaign Modal has been introduced for users who want a fast, convenient and easy way of knowing exactly how their efforts are translating into their marketing. Accessible from the home screen, users can instantly view high-level data for specific campaign such as visits, leads, and when their peak lead generation time periods are in order to gain a clear and transparent view of their efforts and optimise accordingly.

 

Schedule emails with Akero TrueView:

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Previously, Akero users could set delays for the distribution of their key marketing messages. This is a real game-changer for those institutions or businesses who hold events and want the ability to connect their automation and lead data, without having to move between ESPs and CRM. Working to your unique marketing calendar, marketers can schedule their key messages ahead of time, so that they can focus on other areas of strategic marketing.

 

The finer details

 

If that wasn’t enough, we’ve also added a few small touches to make everyday tasks even easier, convenient, and completely customised to their unique way of working. These updates include:

    • Built to exactly how you work – sort campaigns, leads and reports in either chronological or alphabetical order.
    • Enjoy even more clarity over your pipeline – Akero will tell you the percentage and how many leads sit within each stage of your funnel.
    • Minimise time spent on administrative tasks – users can now download by CSV, plus integrate directly to Google Sheets!
    • Greater clarity of your lead data – users are now able to set automations to delete tests created by their team.
    • Extended creativity for your campaigns – we’ve added six brand new campaign templates so that brands can demonstrate their key messages as effectively as possible.

 

Want to see the updates in action?



Posted in Product news